Hollandsche Branders or Dutch Roasters in English is the latest line of coffee beans by Dutch coffee giant Verdi Koffiegroep. This line was designed to be evocative of the long tradition of coffee roasting in the Netherlands. While being inspired by its history, the branding also needed to be modern to reflect the cutting edge technology today's roasters use. As part of the project was also created an illustration style to go along with the logo.